Entry 11 --> Free Write

Though the ruling class owns almost all media outlets, it is actually the consumer that holds the better cards. The consumer can change the culture of its society at any given time. If the consumer doesn't buy a product produced by the ruling class then the product is discontinued because profit isn't being made. Consumers in reality are the ruling class, they can destroy a corporation by merely refusing to buy product. If the company doesn't receive an income from its consumers then it will ultimately fall. Just as a media outlets can fall if their ratings aren't profitable. When a ruling class falls there is always a new ruling class to rise in its place. It is a constant cycle, and the rising of a new ruling class brings a new set of ideas. When a new set of ideas take root a new culture is formed, signs and images shift, and the meanings behind the images change. This society flourishes for a time and then falls.